Rachel - Physician Marketing

Step 1: Physician Database

One of the biggest aspects of private practice is networking with other health professionals both for referrals and to enhance our own clients' circle of care.

Here is the database you will be contributing to: Database

Here is the website where you fill find the physicians: Website

How to find the right physicians to add:

You cannot simply just add every physician you see on the list. It’s critical that you find the right types of clinicians that are suitable referral sources for Rebound Total Health.

At the bottom of the database, you will see which page and city the last contributor left off at.

Go to the website
Scroll down and select “All doctors Search”
Make sure the following settings are set on your search:

Currently registered with the CPSO
City/Town – select the last city/town left off at in database
Gender – ALL
Type of Doctor: family Doctor
Click Search, then find the page that the last addition left off at (see what’s written in the database)

Now you will be presented with a list of doctors in that given town. It’s your job to find the right leads. We are looking for private practice doctors ideally, doctors who aren’t just all working at the hospital as hospitals refer internally, not externally.

You want to research each doctor, see if their practice already offers mental health services – if they already have several therapists on board, we won’t want to network with them. If they only have one mental health provider, we may still want to network with them in the event that the mental health provider fills up quickly.

Don’t be TOO picky, but don’t be TOO lenient either. We want quality ‘leads’

Lastly, add the information to the database. Primarily we need the name, the title of their practice (if relevant) and the address. Any other information is a bonus but not required.

Be sure to save your additions to the database, and update “where you left off and what page” at the bottom of the database.

Step 2: Mailing

Once a month or once every other month, your job will be to put together the mail package to be mailed to the physicians on the physician database, making notes of which ones have already been mailed and WHEN you mailed them.

The best way to do this is to add a row to the spreadsheet, change the colour and label it "SUBMITTED ON X DATE"

It will be your job to purchase the materials for mailing including envelopes (dollarama) and stamps.

We use the ink stamp for our address, and then handwrite the recipients address to make it more personal.

In order to print the documents for each doctor, here are the steps to follow

please note - each printed document will have a specific name attached to it - you will need to make sure each specific letter lines up to the same recipient on the envelope

To get the documents printed, you'll need to do this through staples.
Go to staples.ca/ then click sign in at the top
Use credentials: info@reboundtotalhealth.ca
Password: Willoweatseverything3!
Click document printing -> Print a Document
Under same day pickup -> print now
Select file -> upload the document you want printed
Confirm copy right -> create -> add to cart ->checkout -> sign into my account
select the waterdown location
fill out credit card details and submit order
Once ready for pickup, go to waterdown staples and go into the left at the store (printing section) and let them know you'r'e picking up for Brittany Barratt