Parent Newsletter SOP

    Updated 9/6/2022
    By Cassandra Schug and Jeanine Hadley

    School Messenger Quick Start Guide (reference tool for building newsletters in the platform)
    1. 1

      Newsletter Content/Timelines

      Newsletter content and timelines are provided to designated clerical/administration at each building before the start of the new school year from the Social Media Coordinator.

      First building newsletter is pushed out in September.
    2. 2

      Reminder Notification

      Social Media Coordinator sends out a reminder email to clerical/admin (a week before it is due) notifying them of the given timeline.

      Newsletters are typically sent out to families on the first Friday of the month.

      Dates for newsletter are altered at times if needed based upon breaks/holidays.
    3. 3

      Draft

      A draft is requested (from the buildings) to the Social Media Coordinator (the Tuesday or Wednesday) before the letter is pushed out to families.  Buildings notify the Social Media Coordinator once their draft letter has been completed.
    4. 4

      Review Process

      Social Media Coordinator reviews newsletters for content, link accuracy and proofreading before the newsletters are pushed out to families.  
    5. 5

      Resources

      Reminder tips, tools, and topics are provided to buildings (clerical and admin) by the Social Media Coordinator to utilize and make the newsletters more uniformed.
    6. 6

      District Content

      If there is a need for district level communication/content that is added from the Social Media Coordinator and buildings are notified of the given topic, that content will be added to their school-based letters.
    7. 7

      Content/Timeline Review

      Social Media Coordinator at the end of year reviews dates and topics in the following document before pushing it back out to clerical/admin for the upcoming year.
    8. 8

      Review Process

      Central Office cabinet members review newsletter readability/open rates and makes goals with monitoring targets where appropriate.

      Buildings can also access their newsletter data specific to their individual school for the same purpose.
    9. 9

      End